by Leo Haasbroek
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Motivated by a desire to make a meaningful contribution beyond the competitive tech landscape, I joined Vocera, a company dedicated to improving communication for healthcare professionals, including frontline COVID-19 workers. As their first Technical Marketing Engineer (TME), I played a pivotal role in co-leading the integration of the first Alexa healthcare solution on AWS. This groundbreaking project paved the way for voice-enabled communication in hospitals, streamlining workflows and enhancing patient care.My tenure at Vocera culminated in a significant milestone when the company was acquired by Stryker. This successful acquisition, the second in my career within five years, validated that a combination of innovativeness and passion will always yield the best dividends. This experience provided me with a deeper understanding of strategic business acquisitions and mergers.
Building on my success at Brocade in advocating for cutting-edge application network and security solutions, I joined Cisco’s global competitive analysis CSI TME team. This role perfectly aligned with my passion for in-depth technical analysis. Here, I transformed complex technical data into engaging content focused on the latest competitive edges to enable Sales Engineers in their sales process. The reports were hosted on our team blog, which was viewed by thousands of internal users monthly. By crafting a comprehensive knowledge base encompassing diverse formats—from compelling videos to detailed reports—I helped ensure Cisco’s sales engineers and product management teams remained at the forefront of the industry. Unfortunately, a large company restructure occurred during a major Cisco layoff.
Recognizing my expertise in cloud adoption and Software-Defined Networking (SDN) at HPE, Brocade recruited me during their rapid expanse phase as their inaugural vADC TME. This position allowed me to collaborate with a global network of product managers, championing a new generation of application network and security products: Services Director (SD) in Australia, Virtual Traffic Manager (vTM) in San Jose, and Virtual Web Application Firewall (vWAF) in Germany. I leveraged my technical and interpersonal skills to develop successful Proof of Concept (POC) demos and training labs for the product line. These efforts empowered Sales Engineers, customers, and partners, leading me to support PMs or Sales Engineers during EBC customer meetings, where I conducted ‘live’ demos to address any technical questions or concerns. I participated in over 20 EBC customer meetings, ranging from SMB to Fortune 100 companies. Brocade’s significant success in expansion was recognized by the industry, leading to its rapid acquisition by Broadcom, which led me to seek new opportunities after the best team I've worked with split up.
My growth at HPE culminated in a Cloud Solutions Architect role – my 3rd promotion within 3 years. Fueled by my can-do attitude and eagerness to learn, I quickly acquired the necessary cloud knowledge to co-lead the end-to-end cloud infrastructure architecture for our new Unified Wired & Wireless Cloud Management System (Sprint Demo Recording using my lab setup) on Microsoft Azure. My adaptability and problem-solving skills worked well in architecting the optimal IaaS solution to meet our specific needs without going over budget. I then designed, deployed, and maintained the Dev/Test/Prod environments, requiring daily collaboration with engineers to ensure seamless integration with their Agile Software Development and CI/CD pipelines.
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